Scale faster.
Join forces.

DiVance is an operator-led buy-and-build platform for ecommerce brands. Sell equity and let us scale the machine, or partner with us hands-on. Either way, you get shared infrastructure that already runs at scale.

Shared operating engine
  • Global supply
  • Operating systems
  • AI & automation
  • Marketing engine
  • Financial strength
  • Hiring & people
The ceiling

You built something real. Now every next step gets harder.

Most brands don't fail from bad product. They stall on operations, capital and hiring, right when growth demands them most.

Operations become the bottleneck

The machine behind the brand gets heavier exactly when growth needs speed. Logistics stops being invisible.

Cash flow tightens as you scale

Bigger commitments, longer cycles, more channels. The P&L looks good; the bank account tells a different story.

Hiring is slow and expensive

You need senior talent across marketing, finance and operations. Yesterday. Every hire is a six-month bet.

Growth stops being fun

The founder who loved building a brand ends up running a company they didn't sign up to run.

The founders

Built by operators who still run e-commerce brands.

Rutger and Pieter, DiVance Group founders

Rutger Bemers

Co-founder

Strategist and operator, active in ecommerce since 2019. Deep experience across strategy, finance and operations. Built the infrastructure that lets brands scale without the usual drag.

Pieter Walter

Co-founder

Commercially sharp and highly driven. Specialist in ecommerce, AI and marketing. Builds the AI systems and marketing engine that turn brands into repeatable growth machines.

From our own logistics centre we give our brands a rock-solid backbone. Full control over warehousing, fulfilment and the entire supply chain.

DiVance Fulfilment · 2026
The DiVance way

A platform built for ecommerce, behind your brand from day one.

Eight pillars of strength, a team of ecommerce operators who've done this before, and the capital to move when it matters. You keep the brand, the story and the product. We accelerate everything else.

SupplyLogisticsRetailCXFinanceAIMarketingSystemsYOURBRAND
The Platform

Eight pillars of strength behind every ecommerce brand we back.

You focus on product, brand and story. We bring the systems, capital and expertise it usually takes years, and a lot of luck, to assemble.

Foqus Invest office
Backed by private equity

Foqus Invest.

DiVance is backed by Foqus Invest, a private equity fund that brings more than capital. We tap into a deep network of specialists from finance to legal, tech and operations. So every brand gets senior expertise without the senior overhead.

Finance
Legal
Tech
Operations
Our brands

Brands scaling inside the DiVance group.

DiVance
Kanpai
SK
Coming soon
DiVance
Kanpai
SK
Coming soon
Who we look for

We're specific about fit. It's how partnerships work.

An e-commerce brand between €200K and €5M in annual revenue, with a limited number of SKUs and real growth potential.

Two ways to work together

Sell equity, or partner without it.

Option 01

Equity partnership

You sell part or all of your brand into the DiVance group. We take on the operating load, invest in growth, and share the upside as the brand scales.

  • Liquidity today, alignment for tomorrow
  • Full access to the ecosystem, day one
  • Founders stay involved as much or as little as they want
How the process works →
Option 02

Operating support

Not ready to sell equity? Work with our operators as a hands-on partner. Lean on our platform where you need leverage most, on straightforward commercial terms.

  • Lean on the pillars that unblock you
  • Founder-friendly commercials
  • A path to full partnership if it clicks
Start a conversation →
Start a conversation

Let's see if there's a fit.

A first call is confidential, non-binding, and founder-to-founder. No pitch decks required.