Scale faster.
Join forces.
DiVance is an operator-led buy-and-build platform for ecommerce brands. Sell equity and let us scale the machine, or partner with us hands-on. Either way, you get shared infrastructure that already runs at scale.
- Global supply
- Operating systems
- AI & automation
- Marketing engine
- Financial strength
- Hiring & people

You built something real. Now every next step gets harder.
Most brands don't fail from bad product. They stall on operations, capital and hiring, right when growth demands them most.
Operations become the bottleneck
The machine behind the brand gets heavier exactly when growth needs speed. Logistics stops being invisible.
Cash flow tightens as you scale
Bigger commitments, longer cycles, more channels. The P&L looks good; the bank account tells a different story.
Hiring is slow and expensive
You need senior talent across marketing, finance and operations. Yesterday. Every hire is a six-month bet.
Growth stops being fun
The founder who loved building a brand ends up running a company they didn't sign up to run.
Built by operators who still run e-commerce brands.

Rutger Bemers
Co-founderStrategist and operator, active in ecommerce since 2019. Deep experience across strategy, finance and operations. Built the infrastructure that lets brands scale without the usual drag.
Pieter Walter
Co-founderCommercially sharp and highly driven. Specialist in ecommerce, AI and marketing. Builds the AI systems and marketing engine that turn brands into repeatable growth machines.
From our own logistics centre we give our brands a rock-solid backbone. Full control over warehousing, fulfilment and the entire supply chain.
DiVance Fulfilment · 2026A platform built for ecommerce, behind your brand from day one.
Eight pillars of strength, a team of ecommerce operators who've done this before, and the capital to move when it matters. You keep the brand, the story and the product. We accelerate everything else.
Eight pillars of strength behind every ecommerce brand we back.
You focus on product, brand and story. We bring the systems, capital and expertise it usually takes years, and a lot of luck, to assemble.

Foqus Invest.
DiVance is backed by Foqus Invest, a private equity fund that brings more than capital. We tap into a deep network of specialists from finance to legal, tech and operations. So every brand gets senior expertise without the senior overhead.
Brands scaling inside the DiVance group.
A growing portfolio of brands, each keeping its own voice, all sharing one operating platform. More joining soon.






We're specific about fit. It's how partnerships work.
An e-commerce brand between €200K and €5M in annual revenue, with a limited number of SKUs and real growth potential.
Sell equity, or partner without it.
Equity partnership
You sell part or all of your brand into the DiVance group. We take on the operating load, invest in growth, and share the upside as the brand scales.
- Liquidity today, alignment for tomorrow
- Full access to the ecosystem, day one
- Founders stay involved as much or as little as they want
Operating support
Not ready to sell equity? Work with our operators as a hands-on partner. Lean on our platform where you need leverage most, on straightforward commercial terms.
- Lean on the pillars that unblock you
- Founder-friendly commercials
- A path to full partnership if it clicks
Let's see if there's a fit.
A first call is confidential, non-binding, and founder-to-founder. No pitch decks required.