Two operators.
One platform for ecommerce.
DiVance Group was founded by Pieter and Rutger, two young operators who build and run ecommerce brands day-to-day. Backed by Foqus Invest, we're building the platform we wish we'd had ourselves.
Founders who still run ecommerce brands.
Commercially sharp and highly driven. Specialist in ecommerce, AI and marketing. Builds the AI systems and marketing engine that turn brands into repeatable growth machines.
Strategist and operator, active in ecommerce since 2019. Deep experience across strategy, finance and supply chain. Builds the infrastructure that lets brands scale without the usual drag.
Foqus Invest.
DiVance is backed by Foqus Invest, a private equity fund that believes in operators building alongside operators. Foqus gives us the capital, knowledge and patience to build a real ecommerce group. Not a portfolio to flip, but a home for brands to compound.
Behind us sits a network of MBA-trained specialists across finance, legal, tech and track records: the kind of expertise consumer brands need to scale with confidence.
- Patient capitalWe're not buying to sell in three years. We're building for the long game.
- Aligned incentivesBuilt by operators, backed by patient capital. The people behind you have grown brands themselves.
- Real firepowerMeaningful capital behind every brand we back: for stock, marketing, and growth.
The ecommerce group we wish we'd had ourselves.
Every ecommerce founder hits the same walls: operations, capital, hiring. DiVance exists to take that weight off the next generation of founders, with a team of operators who run brands themselves and a shared platform built specifically for consumer ecommerce.
If any of this resonates, let's talk.
A first call is confidential, non-binding, and founder-to-founder.